Steve and Brodie talk with Matt Hart, co-founder of Perth-founded smart wearables tech company Soter Analytics, who is passionate about reducing injuries at work.

Scaling the business to more than 50 staff over the past five years, the company is now headquartered in London, with a development team in Estonia and an office in Perth. Their most recent funding round was more than A$16M. The boy from Armadale has done well, and does not hold back on his views about developing a startup in Perth.

“…When you look at Estonia, they say ‘Look out of Estonia from day one’; because one and a half million people live there. If you’re going to make a tech business, a startup, you’ve got to think worldwide from day one. And I think that’s the same in Perth.” ~ Matt Hart.

For more: https://soteranalytics.com/

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Startup West is recorded at Riff studios in beautiful downtown Perth, Western Australia; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from Spacecubed, Curtin University, RSM, the City of Perth, Dinner Twist and Tekkon.

Startup West acknowledges the Whadjuk Nyoongar people, traditional owners of the lands and waters of Perth, where this podcast was recorded, and pays respects to Elders past, present and emerging.