Back in Riff studios, we talk with the co-Founder and Director of blockchain agtech business Latitude28 James Williamson.

Established in 2017, James, his brother Rhys and team are working to advance the uptake, trust in and high regard for authentic, quality Australian produce to consumers in China. They even have their own TV Studio set up in their offices to make promotional videos on Aussie beef and the like.

For more: https://www.latitude28produce.com/

Startup West is recorded in beautiful Perth, WA; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from the New Industries Fund, Spacecubed, Curtin University, RSM and the City of Perth.